Location Analysis

These three images are of one of the main locations we will be using. This is the place where our main character will come after he sees his ex with somebody else. The dull tones of the scenery reflects his mood and the sombre theme that shows despair. This is shown with the natural wood colours and the dull green of the leaves. Also by the dull brickwork and the graffiti represents a run down area, which is where the character feels he belongs as a run down human being. The first picture is the most influential to show what sort of place this is and so will be used as an establishing shot. The others will show fast paced shots including smashing bottles to symbolise a choatic atmosphere to portray his chaotic emotions.
































These two locations reflect the same theme of despair with dull colours and their general appearence of nothing being appealing. We will use a very unsteady point of view shot of the main character running whilst he feels he is being followed, shown by similar shots from behind the protagonist. This is to symbolise him running away from his troubles and therefore running away from the places that reflect how he is feeling on the inside. This allows the audience to empathise with the character as everybody has felt the desire to escape problems, enabling them to become more involved in the narrative.

Filming Schedule

Scenes to film:
- Protaganist seeing ex in street
- Protaganist going crazy in street
- Protaganist meeting up with drug dealer
Equipment: Camera and tripod
Locations: Street in a residential area, discreet alleyway
Props: Hoodie, flour in a bag resembling cocaine
People needed: Media group - Lucy, Michelle, Miles. Actors - Pad (main character), Miles, James, Lucy
Estimated time: 2 hours

Monday 11th October

Scenes to film:
- Opening bedroom scenes, eg. reading text and destroying room
- More going crazy in streets including him smashing bottles in the tunnel underneath the bridge.
Equipment: Camera and tripod
Locations: A boy's bedroom, a pavement besides a busy street, tunnel
Props: Alcohol glass bottles, road signs, a bed, clothes, photo
People needed: Media group - Lucy, Michelle, Miles. Actors - Pad
Estimated time: 3 hours

Thursday 14th October

Scenes to film:
- Night scenes including fire scenes and point of view shots
- More inside scenes, eg. turning point
- Bath death scenes
Equipment: Camera, tripod, lighting
Locations: A field, a living room, a bathroom
Props: A large oil drum to have fire in, matches, paper and leaves to create fire, teddy bear to burn, alcohol bottles, flour representing cocaine, a bath, razor, mirror
People needed: Media group - Lucy, Michelle, Miles. Actors - Pad
Estimated time: 4 hours

Detailed Storyboard

Audience Feedback

Our questionnaire included open ended questions which made it far more suitable to be done on paper than just have multiple choice options on a blog. We asked mainly about what conventions we had used and how we can improve the parts that are not so conventional. We gave our questionnaire to 18 late teenagers, both female and male, our target audience. The most important thing for us was that the viewers engage with the narrative of the video. It was very hard illustrating the story without making the twist obvious. Results from our questionnaire showed that the majority of people understood it. This reassured us that our story wasn't too confusing. However, responses suggested to us that it would be clearer if we included more footage of the ex boyfriend. We were encouraged to hear that the way we portryed the intoxication of our main character was very convincing, this was very important to us as we wanted to ensure we conveyed the message that this is not what to do in this situation and we didnt want to glorify his actions. We wanted the effects we used to give a realistic account of the consequences of doing such things. When the music was slow we used a slow motion effect and when the music fastened up we increased the speed of the shot. People also commented on the transitions between the shots "which made the music video flow". A lot of people expressed how they liked the variation of shots as it maintained their attention and was very interesting to watch. Thankfully all criticism we recieved was constructive and we were able to build on such views to make our product more successful. This included ensuring that the pace of the editing matched that of the music. We were told this was key in order for it to be easy to follow the narrative without the pace of the music overpowering it, taking the attention away from what was going on in the video. It took time but we managed to maintain a good balance with the music and the editing.

Target Audience Analysis

This is an example of our target audience. Youthful males and females mostly at university studying more creative subjects. People that like to break the mould and do things a little different, for example going to the beach in winter clothes with a pinwheel. These are the type of people that will be interested in drum and bass music and their usual activities would include going out to clubs drinking frequently and therefore be able to connect with our song choice. These particular students are regulars at the Creamfields Festival which is know for dance, drum and bass genres etc. Therefore it is apparent the are familiar with the party scene. There dress sense differs from being out there and different to fitting in with the latest trends that would be sold in such shops as Topshop and All Saints for example. The Video would appeal to both men and women as the main focus is still the genre of music for those less emotionally involved (typically men) but also has a strong focus on the narrative which will appeal more to the women but there is something for everyone.

Storyboard of Final Idea

Initial Storyboard Ideas

Initial Storyboard idea 1Initial Storyboard Idea 2
































Initial Storyboard Idea 3