This is an example of our target audience. Youthful males and females mostly at university studying more creative subjects. People that like to break the mould and do things a little different, for example going to the beach in winter clothes with a pinwheel. These are the type of people that will be interested in drum and bass music and their usual activities would include going out to clubs drinking frequently and therefore be able to connect with our song choice. These particular students are regulars at the Creamfields Festival which is know for dance, drum and bass genres etc. Therefore it is apparent the are familiar with the party scene. There dress sense differs from being out there and different to fitting in with the latest trends that would be sold in such shops as Topshop and All Saints for example. The Video would appeal to both men and women as the main focus is still the genre of music for those less emotionally involved (typically men) but also has a strong focus on the narrative which will appeal more to the women but there is something for everyone.
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