Analysis of Existing CD Digi-packs

We decided to anaylse an existing cover from the band whose song we made the video to. This was to gain an understanding of not only the drum and bass genre's way of attracting audiences but the band specifically. This is so we could make ours look as proffessional an appealing as possible to our target audience

The first most noticable thing about this digipak is that it is fairly simple. On the front cover only one image is used and therefore is the main focus. It is given more space and emphasis than the name of the band which is highly unusual as it is the bands name that sells the CD. The same image is used on the back cover but with a decreased opacity to make the song titles stand out. The colours used are quite vibrant and therefore catch the eye of the audience and represents their interests. Another significant thing to mention is that the actual band, Pendulum is not featured in the digipak. This is a common covention with the drum&bass genre. This digipak is fairly simple but still effective. The design suggests that the band is not necessarily important and that it is simply the music that carries this through with the fans which is something we will look to address in our own design. There are also the usual formalitites that you see on any cover, the company logos and the barcode. Conventions like this will make our back cover appear more realistic.