Audience Feedback

Our questionnaire included open ended questions which made it far more suitable to be done on paper than just have multiple choice options on a blog. We asked mainly about what conventions we had used and how we can improve the parts that are not so conventional. We gave our questionnaire to 18 late teenagers, both female and male, our target audience. The most important thing for us was that the viewers engage with the narrative of the video. It was very hard illustrating the story without making the twist obvious. Results from our questionnaire showed that the majority of people understood it. This reassured us that our story wasn't too confusing. However, responses suggested to us that it would be clearer if we included more footage of the ex boyfriend. We were encouraged to hear that the way we portryed the intoxication of our main character was very convincing, this was very important to us as we wanted to ensure we conveyed the message that this is not what to do in this situation and we didnt want to glorify his actions. We wanted the effects we used to give a realistic account of the consequences of doing such things. When the music was slow we used a slow motion effect and when the music fastened up we increased the speed of the shot. People also commented on the transitions between the shots "which made the music video flow". A lot of people expressed how they liked the variation of shots as it maintained their attention and was very interesting to watch. Thankfully all criticism we recieved was constructive and we were able to build on such views to make our product more successful. This included ensuring that the pace of the editing matched that of the music. We were told this was key in order for it to be easy to follow the narrative without the pace of the music overpowering it, taking the attention away from what was going on in the video. It took time but we managed to maintain a good balance with the music and the editing.