Finished Digi-Pack

This is our final product for our CD digipak. This includes the front cover of the cd case, the left hand side of inside the case and a back cover. When pictured together there is clearly a colour theme running through all 3 parts. These are gloomy, dark colours, mainly black. Black is usually representive of the an indie genre and also drum&bass genre. This relates to the song 'watercolour' as it combines both, but mainly drum&bass. The colour black creates a very modern, edgy, blunt appearance. This relates to the target audience. In the second image, the crowd has a yellow/gold colour and there is also bright lights. This adds vibrancy to the image and contrasts to the black. The loud, exciting colours reflect the target audiences personality. The second and third image both entail the majority colour of black. To make sure our digipak didn't look dull, we decided to use a different colour scheme for the front cover. The main colours for the front cover are dark greens, dark yellows, blue and white. It was important to create an eyecatching front cover as this is the first thing a customer will see of the CD in a shop. Even though the other images are classy and modern, they will not stand out amongst other CD's. Even though the colour scheme of the front cover is different to the other two, it was still important to create a dark appearance for it to relate to the other images and to the song. We also matched the colours in the front cover to the font used. We didn't want to include a lot of writing as it would take emphasis away from the image. The dark colour theme of our digipak represents the depression and distraught in our music video. Another noticable thing is the theme of simplicity. When analysing existing Pendulum digipak's, we discovered that the majority of them are very simple but still effective. This is made apparent in our digipak. We wanted our digipak to look realistic and professional. Therefore we used common conventions including, reviews from music magazines, title of the song and band, a barcode, a list of the songs on the CD, company and production names, company logos and a spine.