Monday 29 November 2010

Analysis of Existing Music Videos Weezer - Buddy Holly


Story: In this video the plot is not very complex. The band are performing in the diner in an episode of 'Happy Days'. This is the selling point of the video as the show is very famous and appeals to the fans they have. Fans will think that the idea of having Weezer performing in the episode is cool and therefore it sells the video and the song to them.
Setting: There is only one setting used in the video and that is Arnold's Cafe which is a famous location in the show. This would be the only way for the video to be made as it is simpler to combine the old footage from Happy Days with the new footage shot to look exactly like the original footage to get the designed effect. Also as the theme is that it is a scene in the show it is logical to use a recognizeable location so the fans can connect with it and undeerstand what is happening in the video
Characters: The main protagonists in the video are of course the band themselves as it is conventional to see them and the fans expect to see them so they know they are watching a Weezer video. Also to make the concept look authentic you see many of the Happy Days cast as some of the footage used in the video is the original show footage. This helps the audience identify with the show which is how the band are trying to attract the audience. You also see new footage of a crowd dancing which represents how the fans of the band would behave if they are there in the video. Making it easier for the audience to relate to the video.
Costume: The costumes used in the new footage are 70's dress to blend in with the original characters in the original footage to make it seem more authentic and the transition more fluid
Lyrics: Like many music videos the lyrics of the song do not match what is happening in the video at all and the song is completely unrelated to Happy Days
Special Effects: The special effects in this video are apparent as it is is the effects that have enabled the old footage to be combined with the new footage. The footage has been combined very effectively to make it look like the band are really in the episode. Also doubles of original characters are used when they are in the background shots or shots from behind, e.g. the double of 'Fonzie' dancing
Camera Angles: The most significant shots used in the video are the close ups of the band and the characters in the original show. This is because the close ups of the band members give the audience what they want by showing them the stars whilst reiterating they are in the episode. It also establishes the video as Weezer's. The close ups of the characters in the show make it obvious that the video is set in Happy Days and it shows the authenticity of the footage which appeals to their fans. Furthermore it also shows how clever the video is by mixing footage which their fans appreciate as this is an element of the band they like. The other significant shots in the video are the long establishing shots which capture not only the band performing but the guests in the diner in the episode. This shows the combination of footage whilst also further reiterating the band is in a tv episode.

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